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The following customer projects were executed by ROTH teleconcept (extract):


Deutsche Messe AG Hannover

Hirmer Unternehmesgruppe

Max Rischart's Backhaus KG

N3 Engine Overhaul Services

NürnbergMesse GmbH


Case Study


As the central association in the German trade fair industry, AUMA is the fusion of forces which collaborate, as partners, to shape the trade fair market i.e. exhibitors, visitors, organisors and service companies. It was founded in 1907. AUMA´s central task is to strengthen German trade fairs at home and abroad. Furthermore, AUMA promotes the quality of German trade fairs by creating market transparency, by supporting cooperation between market partners, through the exchange of information and experience among its members and through joint projects with members.


In September 2011 the AUMA specialist forum, “LTE broadband technology“ for AUMA members, took place in Berlin. Participants particularly included employees from all the well-known fair organisors in the IT and technology sectors. Due to the complexity of the subject, numerous employees from the exhibition and visitor services, law and administration sectors were also represented.

Dr. Peter Neven, Managing Director of AUMA

“The importance of this specialist forum was demonstrated by the quick implementation of LTE at the first trade fair venues. The experiences gathered during this process, be they technical, organisational or commercial, are an excellent confirmation for AUMA in having provided its members with a platform for discussion in good time before the introduction of new technologies”.

ROTH teleconcept organised

a LTE-Forum for AUMA

Helmut Roth, owner of ROTH teleconcept, was available to AUMA as advisor and consultant. ROTH teleconcept was responsible for the entire design content and moderation of the forum. In addition to technical aspects, organisational, commercial and legal issues were debated, which are relevant to exhibition organizers with regard to the introduction of new LTE broadband technology in Germany.

Deutsche Messe AG

Case Study

Deutsche Messe AG Hannover

Deutsche Messe AG Hannover (DMAG) operates one of the world's largest and most important exhibition venues. DMAG also provides the information and telecommunications services (ITC-supply) to ensure smooth running of all events, amongst others, the international leading trade fairs CeBIT and HANNOVER MESSE. This is done by continuous expansion and optimisation of the ITC systems and related services.

Andreas Bade, Manager of the DMAG Visitor Services:

"The cooperation with Mr. Roth has always been extremely efficient and reliable. His extensive technical know-how, many years of experience in the trade environment and the convincing quality of his consultancy have been instrumental in the successful implementation of joint projects. The recent landmark projects such as the mobile exhibition guide CeBIT2go and HM2go have shown that Mr. Roth offers consultancy services with innovative approaches for even the latest technologies. We gladly recommend Mr. Roth."

ROTH teleconcept supported DMAG in the following projects:

  • Optimisation of the operator solution subject to the service provider contract with Deutsche Telekom AG, which has been in existence since 1993

  • Selection procedures for Mobile VPN solutions and implementation thereof

  • Tender of the WLAN for the trade fair premises

  • Process optimisation for the information and exchange service

  • Benchmark Visitor Services

  • Introduction of a Mobile Exhibition Guide 2010


Case Study

Hirmer Unternehmensgruppe

HIRMER group is the largest specialist men's fashion house in the world and offers a huge choice of internationally renowned brands and labels. Company head quarters are in the heart of Munich. There are around 30 branches throughout Germany and Austria.

Ferdinand Hirmer, member of the executive board:
"At the beginning of May 2010 we formulated an exceedingly ambitious plan. Conventional telecommunications systems at all our sites were to be gradually and completely exchanged in parallel for more powerful, new communication systems."

Ferdinand Hirmer:

"This project was implemented smoothly and extremely quickly thanks to Mr. Roth's expert support. Only six months passed between us establishing contact in May and startup at our central site in October of this year; surely a record. The complete first stage of the project was carried out within this brief period including review of the existing system, invitation to tender and installation. I was completely satisfied with Mr. Roth's technical know-how and outstanding consulting services."

Hirmer was supported by ROTH teleconcept in many project areas including the following:

  • Review of existing telecommunications infrastructure and IT infrastructure

  • Creation of a catalogue of requirements for the new telecommunications infrastructure

  • Migration concept for the introduction of voice over IP in the existing data network

  • Cross-site features for all work stations

  • Platform for new services such as unified communication solutions

  • Central administration from one site

  • Selection procedure for deliveries and service for all sites

  • Commercial support during contract design

  • Project management for the startup of the first systems in October 2010

Rischart's Backhaus

Case Study

Max Rischart's Backhaus KG

With 15 addresses in the best locations in Munich and eight million customers every year, Rischart's Backhaus [Rischart's Bakery] is one of the leading companies in the industry. However, that doesn't mean this Munich-based traditional company (founded in 1883) has gone unaffected by digitization. In fact, Rischart's Backhaus was faced with the great challenge of updating its entire telecommunication system during day-today operations. The premises for the redesign were: system security, high quality, innovation, cost-effectiveness.

Michael Scheyerl, Head of Administration

“A considerable work process has already taken place behind the scenes by the time the first customers eat their fresh baked goods at 6 a.m. Shop orders for the next day, procuring materials, starting production at midnight, early morning deliveries; these are just a few of the processes that take place. Therefore, it is important that electronic communication paths mustn't fail at any given second. Given his excellent knowledge and experience, Mr. Roth has convinced us to replace our historically grown telecommunications infrastructure with a new future-proof infrastructure. During the complex negotiations with service providers and service partners, he always focused on the interests of our bakery. In the end, the overall concept was successfully implemented. We award Mr. Roth a rating of „absolutely recommendable“.

ROTH teleconcept assisted Rischart's Backhaus, among others, with the following project objectives:

  • Review and examination of old service contracts

  • Establishment of the basic requirements for future telecommunications

  • Conception of the LAN / WAN for the two main production and administration sites, as well as the 15 additional shops

  • Coordination of the commercial framework

  • Creation of a list of requirements for the bid solicitation

  • Evaluation of offers

  • Support in negotiations with service providers and service partners

  • Project schedule for the implementation

N3 Engine
N3 alt

Case Study

N3 Engine Overhaul Services

N3 Engine Overhaul Services (N3) is a joint venture of partners Rolls-Royce plc. And Lufthansa technology AG. N3 overhauls various types of Rolls Royce engine, which are used to propel the Airbus models A340, A330 and A380, and is the only engine maintenance company in Europe to do so. It serves airlines in the core markets of Europe, America, Africa and the CIS states. 600 employees are currently employed at the company’s facility in Arnstadt.

Hendrik Arnold, IT Service Manager

at N3, says:

"Mr Roth was always a reliable discussion partner and carried out the project carefully, diligently and to our greatest satisfaction. We would particularly like to emphasise his ability to use his own initiative, the precision of the project documentation and his both effective and motivating leadership style with respect to the ten-man project team of the external service provider, which made a decisive contribution to the success of the project. We have no hesitation in recommending Mr Roth and would be delighted to engage him again ourselves at any time." 

ROTH teleconcept supported the set-up of N3’s WLAN infrastructure as project manager, as follows:

  • Coordination of all planning, configuration and installation processes

  • Evaluation of the Wi-Fi communication measurements

  • Preparing a proof of concept

  • Support during the penetration tests

  • Support in the drafting of the operation manual and verifying the documentation

  • Supervision of the early life support

  • Carrying out the project acceptance

  • Documentation of the project in electronic and paper form

Case Study

N3 Engine Overhaul Services

N3 Engine Overhaul Services (N3) is the European technology centre for maintenance and repair of the Rolls-Royce Trent 500, 700, 900, and Trent XWB engine models and their components.
These engines are used in the Airbus models A340, A330, and A350, as well as the A380, currently the largest passenger aircraft in the world.

The joint venture between Lufthansa Technik AG and Rolls-Royce plc. has made a name for itself internationally as one of the most modern maintenance centres for large commercial aircraft engines. The growing customer base illustrates N3’s positive development and evidences the high level of quality observed in the services performed.

Toralf Reinhardt, Purchasing Director:

“As a result of our positive experiences of working with Mr Roth on previous projects, we got him on board for this project too. Due to his technical expertise and conscientious working methods, it was possible to conduct both the test runs and the final changeover without shutting down operations. Mr Roth has once again convinced us that our ITC projects are always in safe hands with him.”

As the project lead, ROTH teleconcept performed the following services to assist N3 in renovating the telecommunications facility:

  • Inventory of the existing system technology

  • Logging the connections to other IT systems

  • Analysis of the requirements within the organisation

  • Budget planning and scheduling

  • Carrying out a design workshop

  • Creating specification documentation

  • Providing a bidders list

  • Evaluation of offers and recommendations

  • Support in contract negotiations

  • Determining the tasks and responsibilities

  • Managing the project schedule

  • Inspections and approval/acceptance in accordance with the specifications

  • Changeover management

  • Implementation and handover

  • Support in creating the operating concept

  • Invoice monitoring and budget supervision

Nürnberger Messe

Case Study

NürnbergMesse GmbH

NürnbergMesse is one of the top 20 exhibition companies in the world and one of Europe's top ten. The portfolio comprises approximately 120 international exhibitions and conferences and over 35 sponsored corporate pavilions in Nuremberg and worldwide. Annually, approximately 29,000 exhibitors (36% international), 955,000 trade visitors (21% international) and 511,000 consumers take part at the own, partner and guest events of the NürnbergMesse Group, which has subsidiaries in China, North America, Brazil and Italy. In addition, the NürnbergMesse Group has a network of approximately 40 agencies that are active in over 85 countries. 

Michaela Griep, manager of NürnbergMesse exhibition service:
"We have worked together very effectively for several years on a diverse range of projects. Mr. Roth provided us with purposeful and competent support during concept creation and during the selection procedure for various technological solutions. I would particularly like to emphasise his personal dedication. Throughout the project, Mr. Roth was a point of reference and informed adviser to all involved. I look forward to working on further successful projects with Mr. Roth!"

ROTH teleconcept supported NürnbergMesse in, amongst others, the following projects:

  • Concept for new information and communication technology infrastructure

  • Marketing concepts

  • Selection process for the mobile VPN solution and implementation thereof

  • Selection process for comprehensive WLAN service and implementation thereof

  • Selection processes for operator solutions and project managing of the implementation

  • Contract design for UMTS in-house solution

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